The renovation market is currently in a slump, and securing qualified personnel is more challenging than ever. Until now, many companies have sustained their growth by hiring more staff, but the skills gap on the front lines is becoming increasingly severe, precipitated by new entrants from other industries and younger employees with little experience. In addition, systems that support flexible working styles for female employees are still a work in progress, and for renovation to become a core business in the housing industry, systematic sales training on a par with, or exceeding, that of new-build divisions is indispensable.
Shift from quantity to quality: Systematically acquiring the ability to make comprehensive proposalsWe will shift the sales approach from simply replacing equipment in response to requests to providing comprehensive proposals that capture the customer's immediate needs, medium-term wants, and long-term vision based on housing diagnostics. By approaching the concept of productivity from the perspective of quality, not only an increase in order volume but also a dramatic rise in unit order value can be expected.
Winning trust early through expertise and maximizing customer retentionStaff will develop the skills to strategically leverage complex tax break and subsidy programs and propose them to clients at the optimal timing. This builds strong trust from the very beginning of a client relationship and creates a cycle of continuous referrals and repeat business.
Next-generation management and support for business expansionBy simultaneously developing candidates for future managerial roles, we will build a resilient organizational foundation capable of supporting business expansion and service enhancements. We will establish systems that enable a diverse workforce to thrive, guiding us toward becoming an organization that leads the industry into the future.
